Tuesday, April 22, 2014

Asus Zenfone - affordable Android phone for SE Asia market, starts at RM299

South-East Asia market is not short of high-end smartphones, and a lot of users in this region are using either the latest Samsung flagship, the Galaxy series or the top-end iPhone. But it is also in need of mid-priced to low-but-well-equipped phones. Asus meets this requirement with its latest Zenfone offerings.

The computer maker has launched the dual-SIM Zenfone series, comprising the Zenfone 4, Zenfone 5 and Zenfone 6, all named for their respective screen sizes, for the SEA market.

Asus Zenfone 6: RM899

Asus Zenfone 5: RM599

Asus Zenfone 4: RM299

Asus Zenfone 4, 5 and 6 Specifications

On paper, the Zenfone series specifications are comparable to the medium to high-end models from oher brands such as Sony, Samsung, LG and Apple. Time will tell, however, if the user experience and durability are up to expectations.

Zenfone 4 Zenfone 5 Zenfone 6
Screen size 4-inch 5-inch 6-inch
Resolution 800 x 480  pix 1,280 x 720 pix HD 1,280 x 720 ix HD
233 ppi 233 ppi 233 ppi
Processor Intel Atom Multicore  Intel Atom Multicore  Intel Atom Multicore 
O.System Android 4.3 (Jelly Bean) Android 4.3 Android 4.3
RAM Memory 1 GB 1 GB 2 GB
Storage 8GB internal  8GB internal  8GB internal 
Additional  5GB Asus Cloud 5GB Asus Cloud 5GB Asus Cloud
Camera PixelMaster PixelMaster PixelMaster
18 camera modes  18 camera modes  18 camera modes 
Battery 1,200mAh  2,050mAh  3,230mAh 
SIM card dual-SIM dual-SIM dual-SIM
Price RM299 RM599 RM899

New in the offering are features such as What’s Next, which presents the user’s most important information on the lock screen, home screen and notification drawer. Also, there is the Do It Later feature which allows users to focus on the current task at hand by automatically creating reminders to help them follow up on things they may not have been able to attend to.

In real life, this is how the Zenfone measure up in the hand of a user.

Asus Zenfone: Prices and Availability

The phones are expected to be available in Malaysia from end-April 2014. Asus stated that the operating system can be upgraded to the latest Android 4.4 version (KitKat) by the end of the year. Recommended retail prices are as follows:

Asus Zenfone 4: RM299
Asus Zenfone 5: RM599
Asus Zenfone 6: RM899

Read more at Tech News.

TheGreenMechanics: More choices for consumers. Hopefully performance-wise, they are up to standard. Asus is pretty well known in the consumer electronic goods, in particular, computers.

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