Tuesday, November 13, 2012

World's first deodorant underwear: Deoest

The days of the embarrassing gas passing in public is numbered, so we hope.

Not really a 'first' as smell-neutralising undergarments have been around for a while now, but this one is claimed to be the best yet at doing the task. This should be good news to people with issues of unwelcomed odours - flatulence, feet smell, sweaty armpits, old age smell, etc.

Seiren DEOEST deodorant underwear
Deoest underpants made in Japan. Image from www.deoest.jp

Underpants which are claimed to neutralise the smell of flatulence are proving a hit in Japan, whose hard-working businessmen seem to like the idea of breaking wind without getting rumbled.

A Japanese textile company has developed a range of underwear which it says prevent unwelcome odours.

"It took us a few years to develop the first deodorant pants that are comfortable enough to wear in daily life but efficient in quickly eliminating strong smells," said Nami Yoshida, a spokeswoman for the company, Seiren.

"At first we thought about selling them to those who require nursing care and to hospitals.

"But to our surprise, lots of ordinary people, like businessmen who are in positions that require them to see people on a daily basis, bought them," she said. The underwear is manufactured with whiff-absorbing ceramic particles in the material fibres.

Seiren developed the technology after being contacted by a doctor who wanted something to disguise the regular parps emitted by people suffering from irritable bowel syndrome. The company's range has now expanded to 22 items, including socks that prevent feet from smelling and t-shirts that mask the odour of sweaty armpits. - AFP

Deoest by Seiren
Inodore explains how the revolutionary fabric works.


Wyne Mouren said...

This is good but I believe we need a few hundreds to purchase this.

Angie said...

Gosh, must be one of the best invention of the century..LOL.. A boon for those with BO issues and people can now safely pass out the 'wind' without the embarrassing smell.

de engineur said...

Japanese marketer (rakuten.com) list this item at ¥3,200 a piece,
or approximately RM122 if you order from Malaysia.

Not sure if it's going to be a boon but it sure is a great option for those in need.

Truli Anglers said...

Great invention... But RM122 per item, I guess I won't be needing it for now.. :)

de engineur said...

In fact, some people enjoy passing gas in public. What a glorious sound, they say. LOL