Saturday, February 15, 2014

Penang government to create 'mobile community'

Penang government has signed Malaysia's first state-level collaboration with a private entity in an initiative aimed at getting across messages from the state government to Penangites and "bridging the communication gap between the two parties".

Sounds innovative to me, if it can really cut cost and be effective at the same time.

"We are going mobile". Penang Chief Minister Lim Guan Eng (2nd left) with XOX officials.
Photo: Computerworld Malaysia

First such 'mobile community' in Malaysia

Under an agreement with a private company, XOX, a mobile communication platform would be put in place to create mobile community, which includes free SMS (text messaging) blasting services for all Penangites.

It is said that this initiative would cut administration cost, apart from building closer link to the people.

"The Penang State government has the capability to reach 200,000 individual citizens through direct SMS within the first year of this partnership with a total estimated 2.27million SMSes to be sent out."
- Lim Guan Eng, Penang Chief Minister.

Penangites informed, and connected

There are other upcoming collaborations with the State of Penang, which includes providing free Penang tourism information for selected tourist packs, free mobile Internet and extended validity for selected segments such as youth and senior citizens, as well as special call and SMS rates exclusively for the Penang people.

It was reported that the service from XOX is offered for free and will enable the Penang State government to save a great amount in expenses, which is estimated to be RM180,000  (around US$54,209) a year.

Source: CM

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