Friday, October 4, 2013

Smartphone market share for Europe Big-Five markets, and Malaysia

The top-five markets in Europe - sometimes called The Big-Five markets - collectively have a majority of consumers using smartphones, and that proportion continues to grow. France, Germany, Italy, Spain and the UK are now reporting more 60% smartphone penetration.

In Europe, and in particular the top five markets, Android remains the top operating system with a 70.1% market share. The other two, iOS (16.1%) and Window Phones (9.2%) paled in comparison.

Smartphone market share in Big Five European markets. Source: Engadget

What about us?

I read in Computerworld Malaysia online magazine last month and was shocked that, Malaysians are actually "smartphone crazy" - we have higher smartphone penetration rates than the United States and the European Big-Five markets!

Who would have thought about that?

We are now categorised as "Developed Asia", aren't we? Source: Nielsen

According to Nielsen, our penetration rate now stands at 80%, compared with US' 60% and UK's 72%. That, I think, is because many of us have more than one smartphones at any one time, not to mention the primary school-going children having their own smartphones.

Are we worried?

Why would these figures concern me? I don't know, maybe you are not at all concerned. And why should you? That's the way the society seems to be moving to. We have just got to be 'smarter' than the smartphones so as not to be enslaved by them, I suppose.

But if this fact is freaking you out, you are not alone, there are many out there who share the same concern with you.

As a matter of coincidence, this reminds me of one of Will Smith's movies where he fought with the smarter-than-human robots. Things were in complete disorder before human finally prevailed.

Have a nice weekend everyone!

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